Automotive

   Service Marketing

   2 days

• After completing this course, participants
  will be able to:
  
  • Define the four key steps of the service
    marketing cycle
  • Define the significance of key concepts
    for effective service marketing
  • Analyze market reports.
  • Carry out a competitor analysis

• Introduction
• Need for service marketing
• Service market data
• Competitors
• Defining groups of customers
• Tools of marketing analysis
• Marketing cycle
• Marketing planning
• Goals and strategy
• Marketing-mix factors
• Marketing of interaction between sales
  and aftersales
• Customer buying motives
• Target customer groups
• Communication-mix factors
• Control in marketing process
• Closing session

Service Managers, Service Advisors

Marketing has to be focused on the demands of the local service market. Participants have an opportunity to apply the target marketing approach on their dealerships in order to strengthen the position of the company at the market compared with the competitors. To achieve the long-term success, dealers need to develop effective marketing concepts of aftersales service.

Amendments towards your brand, standards and image are welcome.