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Automotive

Dealer Management :: WS :: Sales, Service and P & A Marketing (Planning & Controlling)


Training

Duration

   Sales, Service and P & A Marketing (Planning & Controlling)

   3 days

Objectives

Content

  • Participants will know their responsibilities for the franchise organisation to support overall business profitability, be familiar with change management and the need for
    continuous improvement, and the
    implementation and monitoring of Quality
    Management.

  • Introduction
  • Define the market potential for Sales,
    Service and P & A
  • Linking the market with performance
    targets
  • Calculating the customer potential
    based on market share
  • Calculating departmental personnel
    requirements and sales, workshop and
    P & A capacities
  • Planning new and used vehicle sales
  • Planning labour hour and P & A sales
    potential
  • Increasing workshop efficiency and
    profitability
  • Methods for controlling sales and after
    sales performance
  • How results can be used to develop
    your performance

    (Participant groups will be separated
     into Sales, Service and P & A
     performance where ever possible)

Target Audience

Sales Managers, Service Managers, P & A Managers

Comments

This course is intended for sales, service and P & A managers to enable them manage the
planning of the departmental performance, implement effective controlling methods and
further develop performance leading to increased departmental profitability.

Amendments towards your brand, standards and image are welcome.

 
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