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Objectives | Content | - Consider the special needs of women as service customers and new customers to ensure customer satisfaction and loyalty to the car dealership.
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| - Use of cars by women (figures, data, facts, trends)
- Self-perception and image of female drivers
- Decision criteria of women in sales and service
- Women and technics
- Different needs in different phases of life (novicedrivers, singles, mothersetc.)
- How competition persuades women to buy („women are smart“) –How we‘ll get smarter for the women
- How verbal visualisations of technical informations can be used
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Target Audience | Executives and employees that will be prepared for the growing part of women and their special needs/expectations as customers in the car dealership. |
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Comments | Approximately 6,2 million women in Germany drive a car, driven solely by them. Upward trend. Do executives and employees in service know the special needs of this target group for the new car sales conversation or as service customer? And if so, do they respond to them? Here you learn the background and the needs of women as car dealership customers, to serve this growing target group demand-oriented. |
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