- Get prepared for the demographic change and the target group 50plus in order to make the necessary decision for the business success.
- Meet the target group 50plus with their wishes and expectations
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| - Figures, data and facts of demograhic change
- Boom in consumption? Is gold digger mood appropriate?
- The Methuselah lies
- Peculiarities of generation 50plus and the resulting market chances
- Financial basic conditions, buying and consumer behaviour
- Best Ager are no seniors
- Automobile expectations to products and services for best ager
- Focus on the target group (and what you should avoid in any case)
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