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Training | Duration | Product Training for Sales Consultants |
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Objectives | Content | - After completing this training participants
will know the features of the model, current marketing situation and positioning, and will go through the process of detailed comparison with existing competitors in order to deeply understand the features, advantages and benefits.
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| - Introduction
- Brand and general information
(General info about brand, manufacturer
and their history) - Customer buying motives
(e.g. SPACER concept: S-safety, P-performance, A-appearance, C-comfort,
E-economy, R-reliability) - Technical and performance
characteristics of the mode - Market and target customers for the
model - Brand/Model Features, advantages and
benefits over the competitors
(Market situation in the country)
(Who are our customers?) - Main competitors of the model
- Closing session
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Comments | This training allows sales consultants to understand main features, advantages and benefits of a new (or existing) model, compare it with main competitors, test the product during a dynamic test-drive session which will include competitor vehicles, determine positive sales arguments to support the brand model and to learn how to work with customer objections.
This training can be delivered using material provided by a manufacturer, or developed by TGM. A selection of vehicles will be required for this training course.
Amendments towards your brand, standards and image are welcome. |
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