Automotive

   Parts & Accessories Marketing

   2 days

• Participants will be able to identify the need for effective Parts Marketing and how it will enable dealers generate more P & A sales volumes and create enthusiasm in your customers.

• Introduction
• P & A departmental profitability through
  effective and well planned marketing
• Definition of market and market
  potential
• Different types of customers
• Competition analysis
• Increasing sales of parts and
  accessories
• Marketing basics and steps of
  implementation
• Customised pricing and method of
  calculation
• Marketing of spare parts, tuning parts,
  accessories, tyres and oils
• Telemarketing and Internet (catalogues
  and online store)
• Customised communication and P & A
  brochures
• How to meet the expectation of different
  types of customers
• Closing session

Parts & Accessories Consultants

This training is recommended to P&A specialists to develop, strengthen and certify their
P & A marketing responsibilities. P & A Consultants have an opportunity to apply the target marketing approach on P & A sales in order to strengthen the position of the company at the market compared with the competitors and to achieve long-term success as a result of an effective marketing concept.

Amendments towards your brand, standards and image are welcome.