An effective CSI programme provides both Importer and Dealer with a better understanding of customer needs and expectations offering effective guidelines for the further development of the retail network, individual dealerships and their employees.
TGM Ukraine has already established with one customer a programme for measuring customer satisfaction (CSI) as required by a leading automotive manufacturer.
CSI is the basis for high customer retention and customer loyalty. Loyal customers and high profits go along with each other.
First results and its impact on the development of the retailer organisation are currently being analysed.
